Deliver world-class content, experiences, and products to consumers.

AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. Wolff Olins was asked to rebrand AOL as a ‘media company for the 21st century’ and as a result, needed a fresh redesign.

The focus of the redesign was to make it America’s most intuitive, influential, and inspiring start page where users come everyday to be informed, inspired, challenged, and transformed. The concept explores the use of the DL as the entire web experience allowing the current day’s headlines to stand out.

Visual Design and User Experience Design.



Elevate web publishing to the next level.

Selected Work

Syfy Redesign SHO Sync Sports Showtime Portal 2.0 Secret Squirrel David Bowie Manifestations Ripley The Players Champion This American Road Mediaglow The Singles Project